We founded Blaudruk because PR needed a reset. After more than 15 years working in PR and journalism, we saw the same patterns repeating: rigid hierarchies, predictable tactics and agencies focused on filling hours instead of delivering impact.
Meanwhile, the world changed. Attention fragmented. Audiences became more critical. Traditional PR stopped working
We’ve worked on both sides of the table: inside newsrooms and for brands like Google, Vodafone, Samsung and Unilever. We’ve also built momentum for start-ups and scale-ups such as GO Sharing, Datasnipper, Workwize and Payconiq. Different worlds, same truth: impact starts with a strong why.
Blaudruck was founded to put PR back where it belongs: at the core. We use PR as a strategic foundation to develop annual, cross channel communication programs that build long-term reputation and drive sustainable business growth. We stepped away from the hourly model to focus on outcomes.
What we do
We position brands for PR impact. We sharpen narratives, targeted to your audience, and train spokespersons to tell your brand’s story with confidence. Clear positioning and strong voices create credibility and set the direction for everything that follows.
We design multi-channel campaigns that deserve attention. From PR-led concepts to compelling content and meaningful partnerships, we turn strategy into creative work that feels like news, not advertising, and connects brands with people.
We amplify stories through earned channels. Via PR, media, social and creators, we make ideas spread using third-party credibility, free publicity and smart amplification that reaches the right audience and builds reputation.
Our clients range from global brands to ambitious challengers. From tech, fintech and mobility to FMCG, sustainability and non-profit.
