Blaudruck founders in front of an old fabrique

Made to

challenge

Blaudruck is here to disrupt PR. We reject hierarchy and the hourly model, continuously challenge ourselves, and turn bold ideas into impactful campaigns.

Teamleden Blaudruck in actie voor een campagne, staan voor een oude fabriek

Made to

challenge

Blaudruck is here to disrupt PR. We reject hierarchy and the hourly model, continuously challenge ourselves, and turn bold ideas into impactful campaigns.

Blaudruck founders in front of an old fabrique

Made to

challenge

Blaudruck is here to disrupt PR. We reject hierarchy and the hourly model, continuously challenge ourselves, and turn bold ideas into impactful campaigns.

Not your

Not your

Not your

traditional

traditional

traditional

PR-agency

PR-agency

PR-agency

We founded Blaudruk because PR needed a reset. After more than 15 years working in PR and journalism, we saw the same patterns repeating: rigid hierarchies, predictable tactics and agencies focused on filling hours instead of delivering impact.

Meanwhile, the world changed. Attention fragmented. Audiences became more critical. Traditional PR stopped working.

Blaudruck team in front of a desk

We don’t follow the rules of traditional PR.

We don’t follow the rules of traditional PR.

We don’t follow the rules of traditional PR.

We

re-write

them.

Chris & Tibbe

We

re-write

them.

Chris & Tibbe

We

re-write

them.

Chris & Tibbe

Why
How
What — outer circle
Reptielenbrein
Limbisch brein
Neo cortex
Feiten en cijfers
Emotionele aantrekkingskracht
Fundamentele overtuigingen
Why
How
What — outer circle
Reptielenbrein
Limbisch brein
Neo cortex
Feiten en cijfers
Emotionele aantrekkingskracht
Fundamentele overtuigingen
Why
How
What — outer circle
Reptielenbrein
Limbisch brein
Neo cortex
Feiten en cijfers
Emotionele aantrekkingskracht
Fundamentele overtuigingen

The most effective PR communicates a company’s ‘why’. That’s what makes it compelling: not what you do, but why you do it.

De meest effectieve PR communiceert vanuit de 'why' van een bedrijf. Dat creëert overtuigingskracht: niet wat je doet, maar waarom je het doet.

PR — awareness and reputation
Marketing funnel

We see PR as the piece of the puzzle that strengthens the marketing funnel. Brand awareness expands reach. Reputation supports the journey from visitor to brand advocate.

We see PR as the piece of the puzzle that strengthens the marketing funnel. Brand awareness expands reach. Reputation supports the journey from visitor to brand advocate.

Meet the

Meet the

team

team

Chris Peters

Chris Peters

Tibbe Dolman

Tibbe Dolman

Willem Voorhoeve

Willem Voorhoeve

Fiorenza Boschma

Fiorenza Boschma

Chosen by challengers

Chosen by challengers

Our clients range from global brands to ambitious challengers. From tech, fintech and mobility to FMCG, sustainability and non-profit.

ParkBee
Humanitas
Mywheels
Insify
Billink
Go Sharing
Buckaroo
Hegg
D-Link
HiBob
Datasnipper
Huidfonds
Mijndomein
Tellent
The Sharing Group
Trengo
Lleverage
Its me
Umob
drop
energy zero

What we do

define

define

PR

PR

PR

CEO Profiling

CEO Profiling

CEO Profiling

Media Training

Media Training

Media Training

Crisis Communication

Crisis Communication

Crisis Communication

Strategy

Strategy

Strategy

create

create

Design

Design

Design

Video and Photo

Video and Photo

Video and Photo

Podcasts

Podcasts

Podcasts

Press events

Press events

Press events

Copywriting

Copywriting

Copywriting

Branding

Branding

Branding

amplify

amplify

Earned-first marketing

Earned-first marketing

Earned-first marketing

Social Media

Social Media

Social Media

Thought Leadership

Thought Leadership

LinkedIn profiling

LinkedIn profiling

LinkedIn profiling

Does your brand

Does your brand

deserve

deserve

attention?

attention?